Hey. I’m Emma
& I believe in...
playing offense.
I’ve worked with countless clients who’ve been fantastically betrayed by defensive ops strategies, and it just breaks my heart.
Defensive ops strategies look at what’s needed right now. They might consider future obstacles and how you’ll deal with them, but almost never how to evade them altogether. Defensive strategies fail to think holistically about a business; meaning, they address individual needs (i.e. a payment processor, a project management platform) without much consideration for how those individual elements will impact or interact with each other. Effective systems can’t be built from defensive strategies.
Offensive ops strategies consider not just what’s needed now, but what will be needed as you grow, and how to make it as easy as possible for you to pivot when changes occur in the business. (Because don’t they always?)
An offensive approach doesn’t just give you a thing you need; it ensures you’re getting all the best things — ones that will play nicely together, even as you scale — then plots out how those things will interconnect and how information about the system (processes, procedures) will be documented & distributed. Effective systems are built from offensive strategies.
Offensive operations can be off-putting to a lot of entrepreneurs because, when building an offensive operational system, you’ll always do today what most people think can be put off until tomorrow.
(But, like, you’ll have a hell of a lot less to do tomorrow than everyone else.)
empowering women.
If there’s one thing I’ve learned from years of operations consulting with solopreneurs and owners of small to medium-sized businesses, it’s that the startup world is still a boys’ club. There’s nothing wrong with a guy owning a business (duh), but I don’t think it’s arguable that women have a lot of catching up to do in the Getting Support department.
That’s why I decided to focus on femme founders. Women have unique perspectives that deserve to be seen in the marketplace and beyond. They also deserve to partner with someone who can relate to their experience and who takes their success personally.
simple solutions.
In order for a system to be sustainable, it needs to a) make sense for the business and b) be manageable, even at scale. Manageability 🤝🏻 simplicity.
Business owners (especially those of well-funded startups) often make the mistake of bloating their ecosystem with a hundred (really cool!) tools when they really only need a little creative thinking, a handful of cleverly selected platforms, and some smart automation.
favoured platforms
+ many others!
Sound like a match?