a strong business needs a strong foundation.

a strong foundation begins with strong systems.

yet, systems are a consistently overlooked and underappreciated element of business-building.

why?

because they’re boring and tedious and…ugh —who cares?

you’re a dreamer. a woman on a mission. a goddess of industry.

you’d sooner walk right into the ocean than spend weeks setting up platforms, documenting procedures, configuring automations, or drowning in all manner of other minutiae.

you just want to run your business.

so maybe you settle for good enough.

until one day, your wildest dreams become reality & your systems can’t effectively support your success.

you have to build the parachute on the way down.

while a hundred…thousand…ten thousand customers clamour at the door.

yikes.